JOB DESCRIPTION
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:
• Independently handle brand management responsibility for allocated brands. Brand portfolio to include strategically important brands of the Division
• Achieve top-line, market share and bottom-line targets for the brands assigned
• Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
• Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
• Analyze market conditions and forecast sales on a regular basis
• Monitor ROI on brand strategies
• Monitor competitor activities
• Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
• Develop and implement Annual Operating Plan for brand portfolio
• Undertake fieldwork to capture insights
• Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
• Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement
• Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
• Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.
• Lead Divisional initiatives which are of significant impact to the business / organization
• Buddy to new brand managers in the team
• Mentor/Guide to management trainees in the team
JOB SPECIFICATIONS: Skill, Education, Experience
Education:
• Graduate in Science / Pharmacy
• MBA/PGDBA in Sales and Marketing from top B school (tier 1 at least)
Experience:
• Pharmaceutical brand management experience of at least 5 years (preferably in MNC) as Brand manager/ Sr Brand Manager
• Additional exposure of sales preferred
• Exposure to managing Key Accounts / dealing with Key Opinion Leaders
• Experience in managing new launches
Skills:
• Excellent Communication Skills
• Functional & Technical Knowledge on therapy areas owned and other therapies in the division
• Demonstrates creativity, innovation and drive for results
• Ability to influence, lead and work with cross functional teams
• Analytical skills and Good Financial Acumen
• Strategic thinking, Problem solving and decision making skills
• Planning and organizing skills for short term and long term.
• Time management and multi-tasking skills