Description

Global Marketing Lead, Women's Health

About Astellas

At Astellas, experience is coupled energised with a relentless challenger spirit.

Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.

We are unusual in our ability to combine the experience, expertise and resources of an established company with the agility, flexibility and tenacity of a start-up. Relentless curiosity and a hunger for discovery flows throughout our entire organisation.

We harness the latest technology and insights from big data with our research expertise to create powerful solutions that could transform the way doctors and nurses treat and care for their patients. We are accelerating product development, driving operational efficiencies and gaining a better understanding of the needs of patients and their healthcare providers.

We partner and collaborate with academic research institutes and biotechnology companies who share our passion for bringing breakthrough discoveries to patients.

The Opportunity

As the Global Marketing Lead for Women’s Health you will be reporting directly to the Global Strategic Brand Lead and be responsible for representing the Established Region during co-creation of brand strategy and above-country tactics and for supporting affiliates to localize strategy and tactics to ensure continuous and optimal brand growth.

Hybrid Working

At Astellas we recognise that our employees enjoy having balance between their professional and home lives. We are proud of our hybrid approach which empowers you to have flexibility on whether to work from home or in the office.

Key Activities

• Co-create across affiliates and functions the 1-year operational plan, making recommendations around investment & divestment opportunities and ensuring brand-performance excellence, aligning brand planning and priorities, and increasing collaboration and opportunities for the regional business.
• Act as a key brand expert, driving brand strategy and tactic implementation throughout the region, ensuring adherence to the operational brand plan and global brand strategy, maximising market share and revenue growth across the region, using the wide and full range of channels needed.
• Work closely with the Customer Engagement Excellence teams, and country commercial brand leads to generate deep customer insights that are patient-focused and reflected in the developed brand plans
• Work collaboratively with country commercial brand leads to develop recommendations for brand budget allocation.
• Partner with the Omnichannel Strategy & Operations team to build and deploy an effective digital engagement strategy for the brand that is fit-for-purpose across all affiliates.
  
  

Essential Knowledge & Experience

• Proven experience in a similar role focusing on Established Markets within a Global Pharmaceutical Organization
• Fluency in Business English. Multilingual capabilities (e.g., Spanish, German, French) are advantageous.
• Proven track record of working in an above-country commercial role.
• Demonstrated ability to lead without authority and foster collaboration across diverse, cross-functional, and multicultural settings.
• Experience in global virtual and matrix environments.
  
  

Preferred Knowledge & Experience

• Experience in Women’s Health therapy area or other specialty care therapy will be preferred but not mandatory.
• Strong marketing competencies, including brand strategy, omnichannel marketing, global forecasting, and financial acumen.
• Experience in product launches.
• Knowledge of digital marketing tools, data analytics, and CRM platforms.
  
  

Educations/Qualifications

• Advanced degree e.g., MBA, MPH, or equivalent.
  
  

Additional Information

• This is a permanent, full-time position.
• This position is based in our Addlestone office in the United Kingdom.
• This position follows our hybrid working model. Role requires a blend of home and a minimum of 1 day per quarter in our Addlestone office. Flexibility may be required in line with business needs.
  
  

What We Offer

• Being part of a global organization contributing towards improved patient lives.
• Opportunity and support to continuous development.
  
  

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.