As the company evolves and positions itself for future opportunities, the Brand Manager will

ensure the brand remains strong, adaptable, and aligns with corporate objectives. The ideal

candidate will bring a strategic mindset, deep experience in brand development, and the ability to

lead through change while maintaining brand integrity.

Education

• Bachelor’s degree in marketing, Business Administration, Communications, or a related
  
  

field.

• Advanced degree or relevant certifications in Brand Management, Marketing, or Business
  
  

Administration is a plus.

Experience

• Minimum 5 years of experience in brand management, strategic marketing, or related
  
  

roles, ideally in healthcare, biotech, or life sciences.

• Proven success in developing and executing brand strategies and omni-channel
  
  

campaigns that drive measurable business growth.

• Strong analytical skills with the ability to translate data into actionable insights.
• Demonstrated ability to manage brand consistency during organizational change or brand
  
  

evolution.

• Excellent leadership, communication, and project management skills.
• Experience collaborating with cross-functional teams and managing agency/partner
  
  

relationships.

Duties And Responsibilities

Brand Strategy & Development

• Support the implementation and oversee Baylor Genetics’ brand strategy to strengthen
  
  

brand equity and market leadership.

• Ensure alignment between brand positioning, corporate vision, and business priorities.
• Lead the stewardship of brand guidelines, visual identity systems, and messaging
  
  

frameworks.

• Partner with leadership to oversee the brand’s presence at marquee events, sponsorships,
  
  

and brand opportunities.

Market Engagement & Growth

• Develop and execute campaigns that enhance visibility and engagement with target
  
  

audiences.

• Collaborate with product marketing, growth marketing, sales, Customer Service, BD, and
  
  

medical affairs to ensure consistent brand expression across all touchpoints.

• Drive brand awareness and perception through integrated paid, earned, and owned media
  
  

initiatives.

Internal Brand Alignment

• Partner with internal communications and HR to embed brand values, narrative, and scale
  
  

across the organization.

• Advocate for tools, templates, and training for internal teams to ensure brand consistency.
  
  

Measurement & Continuous Improvement

• Monitor brand health through KPIs, perception studies, and market share analysis.
• Leverage data to refine strategies and improve campaign performance.
• Maintain competitive awareness to identify opportunities for differentiation and growth.
• Lead Conquesting strategies to grow the market footprint.
  
  

Key Competencies

• Strategic Thinking: Ability to align brand initiatives with organizational goals.
• Brand Stewardship: Skilled at protecting and enhancing brand integrity during growth and
  
  

change.

• Analytical Insight: Uses data and research to drive decision-making.
• Collaboration: Works effectively across functions in a fast-paced, matrixed environment.
• Change Leadership: Guides brand evolution with clarity, consistency, and agility.
• Execution Excellence: Balances high-level strategy with hands-on implementation.