ROLE DESCRIPTION

• Part of India’s Leadership Team, leads the strategic direction of marketing efforts within the local market, ensuring alignment with area and global objectives while driving business growth.
• Responsible for all aspects of Marketing activities including HCP, Consumer, Digital, CRM and Customer Experience.
• Responsible for leading the marketing team, optimizing execution, and ensuring marketing strategies contribute to long-term success.

KEY RESPONSIBILITIES

• Develop and execute long-term marketing strategies that align with global and area objectives.
• Provide leadership to India’s marketing team, ensuring clear goals, performance tracking, and continuous development.
• Collaborate with affiliate leadership team and stakeholders in Commercial, Sales, Medical etc., to align marketing execution with business priorities.
• Oversee marketing budget allocation, ensuring investments drive business growth and optimize ROI.
• Marketing execution with flair and innovation: ensure that FreeStyle Libre brand achieves high share of voice and a strong link between marketing initiatives and sales performance. Track and analyze marketing performance, leveraging insights to refine strategies and improve execution.
• Lead development of marketing insights/slides for annual planning, business reviews and LBE.
• Represent the affiliate in area and global marketing discussions, advocating for local market needs and ensuring strategy alignment.
• Ensure marketing compliance with all legal and regulatory requirements.
• Develop strong relationships with key external partners, including agencies, media, and vendors, to drive marketing effectiveness.
• Lead innovation efforts, piloting new marketing approaches and evaluating their potential for scale.
• Foster a culture of collaboration, data-driven decision-making, and continuous improvement across the marketing team.

QUALIFICATIONs & EXPERIENCE

• Bachelor’s degree in business management, Science or other relevant fields. Advanced Degree such as MBA a plus.
• 10 to 15 years’ relevant experience in Marketing or Brand Management, preferably in the pharmaceutical, medical device or consumer health industry.
• Proven track record in developing and executing integrated marketing plans, preferably with omni-channel marketing experience.
• More than 5 years of managerial experience with strong leadership capability. Ability to motivate and coach a team of marketing professionals.
• Proven ability to influence senior-level stakeholders and skillfully communication with insights and data.
• Excellent communication skills and the ability to influence, lead, negotiate, and work effectively at all levels. Strong collaboration skills with cross-functional stakeholders.
• Familiar with MS Office Suite of Products (PowerBI, MS Teams, Excel, PPT) and CRM platforms (Veeva Vault, Salesforce etc.).

CRITICAL EXPERIENCES TO BE READY FOR THIS ROLE

• Lead long-term marketing planning within a local market.
• Lead alignment efforts with marketing with sales, medical, and commercial teams.
• Use advanced analytics to optimize marketing execution.
• Allocate and optimize marketing budgets.
• Manage and mentor marketing professionals at different levels.

KEY COMPETENCIES

• Customer centricity
• Insights-driven
• Brand building & strategy
• Product marketing
• Developing self & others

• Commercial acumen
• Effective communication & influence
• Executional excellence
• Digital engagement
• Advertising and/or HCP marketing