location_onChennai, Tamil Nadu, India
watch_later Posted: Feb 15, 2025
Job Description
Job Summary
Join an energetic and hard-working team that is helping to further Cognizants market position in the life sciences industry. In this position you will take the lead on developing Life Sciences marketing content and lead generation programs for R and D commercial sales and marketing and pharmacovigilance solutions and manage the team member who is responsible for partner and enterprise marketing activities. This India-based role reports to the head of Health Sciences Marketing US-based
Responsibilities
Strategic Planning & Support
Helps lead the development of annual Life Sciences marketing plans
Takes the lead on collaborating with key life sciences business leaders/subject matter experts to identify key priorities for marketing
Lead the development of marketing programs and content to support business priorities
Develops messaging and materials to support key life sciences offerings
Content & Campaigns
Lead and execute Life Sciences marketing programs that support our RD commercial sales and marketing and pharmacovigilance solutions including digital advertising and account-based marketing programs
Manage an India-based team member who will manage partner and enterprise marketing programs and materials
Support the head of health sciences marketing other life sciences marketing programs as required
Collaborate with business leaders-SMEs to develop content to support marketing content including solution brochures white papers/research blogs videos website updates social media and presentations
Manage the life sciences section of Cognizant.com including establishing a regular cadence for updates
Identify and implement key SEO terms into marketing content
Ensure campaigns and content are amplified internally and externally
Ensure leads generated from marketing programs are managed and distributed to sales teams
Events
Take the lead on managing key life sciences events working with a US-based events associate to execute events primarily in North America
Ensure that Cognizant products and services are represented and marketed appropriately at Cognizant-sponsored and industry events conferences tradeshows and experiential events
Measurement & Reporting
Monitor and report marketing program KPIs including tactics and leads generated
Develop regular marketing status reports including campaign content and web performance for presentation to senior business unit and marketing management
Join an energetic and hard-working team that is helping to further Cognizants market position in the life sciences industry. In this position you will take the lead on developing Life Sciences marketing content and lead generation programs for R and D commercial sales and marketing and pharmacovigilance solutions and manage the team member who is responsible for partner and enterprise marketing activities. This India-based role reports to the head of Health Sciences Marketing US-based
Responsibilities
Strategic Planning & Support
Helps lead the development of annual Life Sciences marketing plans
Takes the lead on collaborating with key life sciences business leaders/subject matter experts to identify key priorities for marketing
Lead the development of marketing programs and content to support business priorities
Develops messaging and materials to support key life sciences offerings
Content & Campaigns
Lead and execute Life Sciences marketing programs that support our RD commercial sales and marketing and pharmacovigilance solutions including digital advertising and account-based marketing programs
Manage an India-based team member who will manage partner and enterprise marketing programs and materials
Support the head of health sciences marketing other life sciences marketing programs as required
Collaborate with business leaders-SMEs to develop content to support marketing content including solution brochures white papers/research blogs videos website updates social media and presentations
Manage the life sciences section of Cognizant.com including establishing a regular cadence for updates
Identify and implement key SEO terms into marketing content
Ensure campaigns and content are amplified internally and externally
Ensure leads generated from marketing programs are managed and distributed to sales teams
Events
Take the lead on managing key life sciences events working with a US-based events associate to execute events primarily in North America
Ensure that Cognizant products and services are represented and marketed appropriately at Cognizant-sponsored and industry events conferences tradeshows and experiential events
Measurement & Reporting
Monitor and report marketing program KPIs including tactics and leads generated
Develop regular marketing status reports including campaign content and web performance for presentation to senior business unit and marketing management
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