Location: UK Remote

Annual Salary: £40K + DOE

Contract: Permanent

Hiring Manager: David Angrave

Hours: 37.5hr pw

Role Overview

You will spearhead market expansion and revenue growth by developing strategic go-to-market plans and collaborating with cross-functional teams to optimise product performance and meet business objectives. A crucial part of your role will be driving strategies to effectively communicate and sell Twinkl’s offerings, ensuring they resonate with educators and other key stakeholders.

As a thought leader and expert in your field, you will leverage your teaching and leadership expertise to elevate Twinkl's presence in the education sector. Your responsibilities include shaping and executing strategies that improve educational outcomes while aligning with market opportunities.

Additionally, you will partner with school leaders to implement thought leadership initiatives that foster innovative teaching practices, generate research-based insights, and cultivate a network of experts within the education sector.

Key Responsibilities

• Go-to-Market (GTM) Strategy: Develop and implement GTM strategies for both B2C and B2B markets, focusing on customer segmentation, pricing, and promotional tactics. Establish and monitor KPIs to evaluate initiative effectiveness. Provide training and support to the sales team to enhance their understanding of Twinkl’s products and market positioning.
• Thought Leadership & Market Positioning: Lead the development of thought leadership initiatives in the education sector, including research studies, white papers, and opinion pieces. Establish yourself as a thought leader by staying informed on market trends, engaging with key influencers, and representing Twinkl at industry events. Collaborate with stakeholders to promote innovative teaching practices and build a network of education experts.
• Content Development & Innovation: Collaborate with content teams and country managers to enhance and innovate Twinkl’s educational offerings. Guide the creation of new products tailored to your area and other key segments. Ensure content quality and relevance through continuous feedback from educators and market analysis.
• Market Expansion & Customer Engagement: Identify and penetrate key markets by working with marketing teams to develop targeted campaigns that generate leads and drive sales. Foster strong customer relationships and implement strategies to enhance user satisfaction. Build local partnerships and deliver world-class, localised customer support to support market growth.
  
  

Qualifications

• Minimum of 3 years of experience in a senior leadership role within primary schools or trusts.
• Proven track record of developing and executing successful strategies to improve educational outcomes, drive revenue growth, and expand market presence, preferably in the EdTech sector with a B2C focus.
  
  

Skills

• Excellent communication, presentation, and thought leadership skills, with experience in public speaking.
• Strong analytical skills with the ability to interpret complex data, market trends, and develop actionable insights.
• Expertise in the education landscape, including trends, policies, and market dynamics.
• Strong connections or influence within the education sector, with the ability to identify and collaborate with thought leaders and influencers.
• Passion for education and a commitment to improving teaching and learning practices.
• Ability to build and maintain relationships with a wide range of stakeholders, including school leaders, educators, policymakers, and influencers.
  
  

KPIs

• Deliver and execute an annual category strategy inc. cross-content line linking strategy.
• External reach as a thought leader;
• Achieve Share of Voice on your narrow category Influence Topics of 50%.
• 90% Stakeholder Awareness/Perception Alignment Score per quarter.
• Build and maintain 1 significant thought leading brand partnership per quarter.
• Ensure your category achieves and maintains 1 key accreditation.
• Ensure your category achieves its rolled up conversion, upgrade returning user, download, ratings & ROI metric targets.
• Every category achieves +80 NPS monthly.
  

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Referral scheme
• Cervical and Prostate screening
• Company sick pay after 3 months of service
• After probation - cycle-to-work scheme
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave