Must have skills required :

Roles and Responsibilities :

• Translate HCP journeys designed by Marketing into Salesforce Marketing Cloud language
• Accountability of end-to-end HCP journey design and implementation process for F2F and digital touchpoints based on up-to-date technology
• Refine, enhance, and improve HCP Engagement journeys by advanced/additional Marketing Cloud features, including Einstein
• Recommend optimal solutions to address business goals
• Design integrations and custom features in Marketing Automation platform if required to achieve Marketing goals together with technical specialists
• Translate any technical guidelines to Marketing, ensure tagging is implemented and executed for all journeys/touchpoints
• Providing regular updates to Marketing teams of any new feature releasing in Marketing Cloud
• Providing recommendations how to build Preference center based on the available infrastructure and requirements
• Ability to control accuracy of data collection from SFDC for HCP journey execution in the Marketing Cloud
• Communication, briefing, task setting for Marketing automation technical support team
• Provide inputs for Insight and Enterprise analytics teams for customer engagement dashboard refinement
• Train and onboard new team members to the functionality and concept of marketing automation
• Serve as subject-matter-expert for affiliate and regional partners

Requirements :

• Certified Marketing Cloud Specialist: end-to-end journey design and configuration
• Experience with pharmaceutical industry would be a plus
• Minimum 5 years of proven working experience with Marketing Cloud Studios Builders: Email Studio, Content Builder, Journey Builder and Automation Studio, Cloud Pages and Mobile Studio
• Any proven experience with Interaction studio or any other real-time segmentation personalization platforms (e.g. Okra) would be a plus
• Experience working hands-on in Marketing Cloud implementations, journey configuration, ideally involving integrations with Salesforce core and other platforms
• Understanding of Customer engagement principals, digital marketing, customer relationship management, sales force effectiveness (one of these areas)
• Demonstrate ability to translate functional requirements to detailed technical design and be able to play back solution overview to non-technically literate stakeholders
• Understanding of infrastructure of SFDC or other CRM systems management
• Understanding of content management, content delivery requirements and tagging to ensure best-in-class customer journey execution
• Experience with design, build and maintenance of API-based data processing and translation solutions in Mulesoft would be a plus
• Advanced user of Jira or any other task management system
• Experience with Google Analytics (360) would be a plus
• Demonstrated project management skills
• Good communication skills, cross-functional team player and attention to detail
• In-depth knowledge of metrics, digital analytics, ability to generate, analyze and interpret data to produce insights would be a plus
• Deadline driven, strong sense of urgency and commitment
• Committed to self-development and can demonstrate a willingness to operate outside of the comfort zone with an entrepreneurial spirit
• Fluent in English

Engagement Type:

Payout to be managed by: Uplers

Job Type :Full-time 3 months Project Based Employment(Extendable to 6 months)

Location: Remote